Master database of rural artisans and SHGs.

Classification of beneficiaries in categories on the basis of their products and membership.

Rotation based system for participation of all BPL Rural Artisan/ SHGs on ensured equitable base in various Inter State Level Trade Fair/ Exhibition/ Gramin Melas

Leveraging the power of Information Technology for ensuring transparency in selection of artisans.

Democratic and professional approach in management.

Allotment of stalls to artisans on a ‘no-profit-no loss’ basis

Round the year exhibition cum sale at the Gram Haat complex

Artisan oriented administration

A professional marketing team comprising of MBAs to independently strategies and manage the sales and marketing framework

A regularly updated timetable of fairs and exhibition for artisans to prepare well in advance and to plan their participation